Finding Twitter Followers

In Twitter there are a number of ways of finding people and of having them find you. First, there is the whole following dance, which will follow shortly. The second is through keywords, which are called hashtags (#) on Twitter. The use of hashtags is a fundamental formatting thing (one of the things I am going to write about in my Twitter usage guidelines. 


But for now ... after the message of your tweet you should put a number of keywords in that Tweet. These keywords are formatted so they read, #keyword, or #marketing, or #landscapephotography (Tweeter only reads the first word after the #, so two or more word keywords have to be compressed) or #Hypnosis or ... well, you get the idea. 


Twitter then takes all the hashtagged words and compiles a list of them. You can look up everyone who is tweeting about marketing or hypnosis or anyone of more interest to you, like everybody who has used a hashtag in your client demographic (we have to talk about client demographis one day soon). 

What is Social Media Marketing?

Many years ago, one of my first jobs out of college was as an insurance salesman for Met Life. My sales manager sat me down one day and drew me a picture on a yellow legal pad (the iPad of the day). Basically it was two half circles facing each other. In the lower part of the half circle he put a dot. It looked sort like this:

.) (.

But bigger.

"Brad" he said, "those half circles are bellies and the dots are belly buttons.  All sales and marketing comes down to putting your belly button next to a lot of other belly buttons, and then getting personal". 

So far as I can tell, that is what Social Media Marketing does. It enables the user to connect with a lot of other belly buttons. Except, instead of a smile and a hand shake, there is the Tweet, Follow, Like and Friend. The method of connection is a variety of internet tools. All the rest is just detail. 

I will get more into that detail soon.