Why is Social Media so important to your business? It is not just that there are 500 million users signed up to Facebook or 175 million registered users on Twitter that you can try to get your message to. Rather its is that the buyers of your products and those that follow or friend you can communicate back to you about your product and that you can then engage them in a discussion. The possibility of engagement is where the real power of Social Media lies.
Traditional advertising is like a one way street. You throw out your message via TV or print ad and hope that it gets heard and then sticks.
Social Media on the other hand is a two way street. You put out information. Your customers and prospects put out information. Then both of you interact with each other about your respective information. Sometimes this two way street may seem more like a 25 lane super highway with no speed limit. But it is manageable and once managed, can be very lucrative.
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