One of the main things to be taken from what follows is the level of use of Social Media Marketing platforms by corporate giants. If they are so committed to their use, these platforms should also be useful for much smaller businesses, professionals, artists and so on.
#2 is Wholefoods. Wholefoods is 284 on the Fortune 500 list. They have 1,916,179 Twitter followers. They also have over 300 Twitters accounts and over 250 local stores with their own Twitter accounts. Wholefoods also has 575,020 Facebook fans on their main page and scores of local store and specialty pages on Facebook.
#3 a tip of the hat to Dell. They are the 38th largest company in the USA according to the Fortune 500 list. They have 1,584,837 Twitter followers, track over 25,000 conversations per day in 11 different languages and created the Social Media and Community University. Dell also has 549,525 Facebook fans.
#4 Southwest Airlines. SW air is #229 on the Fortune 500 list and have 1,107,156 followers on Twitter. This goes along with 1,390,581 Facebook fans. That is a lot of Social Media!
#5 Coca Cola The 72 largest USA company according to the Fortune 500 list, Coca Cola has 254,618 followers and a whopping 26,466,498 fans on Facebook.
Coming in at #6 is another airline, Delta. They are the 84th largest USA corporation and have 180,000 followers on Twitter.
Number 7 is one of my favorite places to shop, Target. Target is #30 on the Fortune 500 list and has 126,563 Twitter followers. Target also has 4,321,438 Facebook fans.
#8 is American Express. At 88 on the Fortune 500 list they have 120,343 Twitter followers. On their main Facebook page they have 590,725 Fans. American Express also has a Facebook page called "Small Business Saturday" with 1,484,696 fans. Actually, that should be 1,484,697 as I just joined!
And finally, #9, we come to at last. McDonalds, the home of the Golden Arches and the Big Mac is ranked number 108 by Fortune and has 120,277 Twitter followers. McDonalds also has 8,155,792 Facebook fans.
All in all that is a lot of fans and following. Keeping in mind that there are over 100 million Twitter accounts and over 500 million Facebook accounts, there are a lot, literally hundreds of millions of reasons that both these corporate megaliths and you should be using Social Media Marketing.
By the way, the Fortune 500 listing is a list of the top 500 companies in America. It is put out annually by Fortune magazine and ranks the companies by revenues and profits. The total revenue for these 9 companies, in millions of $'s is $238,742. That number is too large for me to contemplate. The dollars in profit for these 9 companies, again in millions of $'s is $27,068. All I can say is that that is a lot of profit.
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